Choosing a Target Audience
The Illusion of Existence target audience is between 14-45. This target audience is a large age range however we think that this is a suitable target audience since the film will appeal to late teens to middle aged adults. This also compares to similar films of the same genre which share a large target audience as ours. The gender split amongst our target audience is going to be more to the female side with 60% female to 40% male divide. Due to the protagonist in our short being female, the female viewers are more likely to relate to the character than male viewers however this doesn't prevent the film being an interesting watch for the male audience within our chosen age range.
BBFC Classification
For all films, a BBFC needs to be decided as this determines what the rating of the film is going to be and so which audiences the film is available to. BBFC stands for British Board of Film Classification where by all films have to legally be rated by this classification in order for it to be distributed.
There are different types of classification depending on the content within the actual film. There is: U, PG, 12, 12A, 15, 18, R18.
If you want more details about the BBFC ratings and what each of them mean, click on the link bellow:
Time Traveler's Wife:
Here are two films that are similar to our film and target audience choice. Night at the museum as you can see is rated a U however the target audience is mainly females but the wide range of audience ages that go to watch this film show that a film similar tot his is accessible to all age ranges which is what our film does. The Night at the Museum genre of drama is also the same as ours showing again that these film genres are of interest to our target audience choice.
We then move on to time traveler's wife. This film again is accessible to all age ranges but mainly females due to it being a romance drama. Critics within reviews have said that it seems to be a film for a niche audience however, the film actually proves this theory wrong in that it is a film of interest for a wide range of audiences. The link for a Prezi found with this information about the film and audience can be found. Also the theme of the film is similar to that of ours. An ordinary female with no real flare meets a mysterious male but he disappears (other that the fact that she knows and sees him disappear). This is similarly plotted to that of ours meaning similar audiences will enjoy our film.
So now you know the basic idea of our target audience, we now need someone for our TAP (No, we're putting on a dance show before you ask) to show the kind of audience member we would expect to watch our film.
There are different types of classification depending on the content within the actual film. There is: U, PG, 12, 12A, 15, 18, R18.
If you want more details about the BBFC ratings and what each of them mean, click on the link bellow:
So after considering the features and details of the classifications we decide that our film would fall under:
What exactly makes our film PG rating then? Well these are the features of which a PG film can contain:
- Mild bad language can be used such as B**** and S***, however they must be used in a non aggressive violent manner to prevent them from being rated a 12. Repeating these words is also not allowed.
- Smoking and drinking cannot be promoted and encouraged.
- Sexual references can be made but not shown in full
- No detailed violence is allowed. Blood is permitted by the cause of the injuries are not allowed to be showing in great detail.
- Drugs can be spoken of and shown but they cannot be focused upon unless it is an anti-drug film or has an educational message that children over 8 will understand.
How does our film fit this classification?
The genre and style of our film meets the criteria that fits within the PG classification. The violence within the film is mild. There is only the image shown on the news article when the female finds out the male is really dead which implies violence. In no way is the violence shown or discussed in great detail meaning it fits within the PG range.
Another reason for this being a suitable classification is due to the wide age range in which we have. Our target audience isn't necessarily going to want to watch a gore filled film with a lot of violence, this film caters for ta wider variety of people, allowing more than just a niche group of people wanting to watch our film. The film is then accessible to a wider range of people within our target audience range.
Non of the behaviour within our film can in any way be a bad representation to the way in which younger people can act and end up replicating in real life. The content shows no drug use or behaviour that can be imitated by the younger generation (or even the older generation...you never know these days!)
Basic target audience idea:
Age: 14-45
Gender: Female
Ethnicity: White British
Income Level: part time/ middle class jobs.
Education: Been to university
Film Tastes: Drama, Thriller, Romance.
Class: DEC2
Ways of viewing film: Internet Streaming, Low key film festivals, Limited Cinemas.
Where would they find out about the film: Mainly Youtube in the trainers, adverts on DVD's before the film begins or on a film site when people are searching for new and upcoming films.
Existing Film Analysis
So to ensure that our target audience would genuinely like our style of film, we did some research to find films similar to that of ours with its style, genre and age range so see if it was similar to ours:
Night At the Museum: Secret Of The Tomb:
Time Traveler's Wife:
Here are two films that are similar to our film and target audience choice. Night at the museum as you can see is rated a U however the target audience is mainly females but the wide range of audience ages that go to watch this film show that a film similar tot his is accessible to all age ranges which is what our film does. The Night at the Museum genre of drama is also the same as ours showing again that these film genres are of interest to our target audience choice.
We then move on to time traveler's wife. This film again is accessible to all age ranges but mainly females due to it being a romance drama. Critics within reviews have said that it seems to be a film for a niche audience however, the film actually proves this theory wrong in that it is a film of interest for a wide range of audiences. The link for a Prezi found with this information about the film and audience can be found. Also the theme of the film is similar to that of ours. An ordinary female with no real flare meets a mysterious male but he disappears (other that the fact that she knows and sees him disappear). This is similarly plotted to that of ours meaning similar audiences will enjoy our film.
So now you know the basic idea of our target audience, we now need someone for our TAP (No, we're putting on a dance show before you ask) to show the kind of audience member we would expect to watch our film.
